Dodge “Dart On”
Dodge was looking for a new and innovative campaign for the release of the 2013 Dodge Dart. Myself and a small team of co-workers at SapientNitro created a manifesto to capture the tone of the “Dart On” campaign. We scoured the Internet for footage and I was tasked with editing the piece, practically overnight. From start to finish it took around 36 hours to complete the video. It’s not perfect, but I believe it conveys a powerful message.
Dodge never ran the campaign.