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On 26, Apr 2013 | No Comments | In | By Brit

New Balance “Beethoven”

New Balance, in an effort to highlight the release of the 990 sneaker, commissioned several videos that highlighted the process of its creation. “Beethoven” is the trailer for the online campaign, a look into the process of creating the mesh for the 990 and other NB shoes.There was something very choreographed about the process of making the meshes, a ballet of wheels and gears. Classical music was an obvious choice.

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