To promote the New Balance 990 shoe, we gave audiences an inside look into its creation. This regional broadcast spot takes place at a NB factory in Maine. What we found there was a powerful connection between a brand and its long-standing employees. As the editor, it was my job to bring out the humanity in the local brand and connect it back to their heritage 990 sneaker.
An internal video created for the Fidelity UXD team in 2012. We wanted to showcase Fidelity’s forward thinking attitude by watching the project’s development in reverse. From shooting to final export, it took four to five days to complete. The music is “Azure” by Paul Kalkbrenner.
If someone asks you to shoot and edit a video in 24 hours, there’s always a level of skepticism and fear. At AdobeMAX 2013, SapientNitro developed and ran the Battle of the Hands tournament while simultaneously promoting their ability to generate content on a very short timeline. In this case, 24 hours. With the help of Adobe Premiere, my editing partner Joe and a whole lot of Red Bull, we completed the edit, mix and color correction of this wrap-up video. It’s not super polished, but that wasn’t the point. We wanted to create an experience and tell its story in an impossible timeframe.
FESTIVALS & AWARDS / 2013
Clarks Originals, a shoe company, teamed up with Record Store Day to launch a limited edition version of their classic Desert Boot. Clarks have a close affiliation with musicians and this special release fits perfectly with the Record Store Day tradition: celebration of music and it’s fans all over the world. The people highlighted in this film all showcased an undeniable passion for music and art, making it easy to weave their stories together seamlessly. The color grade, a simple desaturation and contrast combo, keeps the video on brand with current Clarks advertising. This is one of four videos created for Clarks.
MITX is an awards show that recognizes great work in advertising. Every year they ask agencies to submit videos that will be shown between categories. My company, SapientNitro, submitted this. Hopefully you can relate. If not, you’re lucky. The turnaround for this short film was about two hours.
I was given a script and told, “You have full creative control. Do whatever you want.” A director’s dream. Prior to this video I had no experience in animating, Photoshop, 3D or sound mixing. By the end I had forced myself to learn all of them. This project was an incredible learning experience and completed over the course of one and a half months.
FESTIVALS & AWARDS / 2012 / 2013
Architecture & Design FF
Film Casino Vienna
Tasmanian Breath of Fresh Air FF
Palm Beach International FF
Seattle True Independent FF
Hamptons International FF
Pittsburgh Independent FF
Bertucci’s signature oil and rolls are a staple in their restaurants. “Flavored Oil” shows how to create that special oil in your own kitchen at home. The video lived in a sophisticated banner ad and has generated over 250,000 views on Youtube and acclaim from some of the Internet’s top social media pundits. I was the editor and colorist on this, as well as several other videos made in the same vein.
FESTIVALS & AWARDS / 2012