Dodge was looking for a new and innovative campaign for the release of the 2013 Dodge Dart. Myself and a small team of co-workers at SapientNitro created a manifesto to capture the tone of the “Dart On” campaign. We scoured the Internet for footage and I was tasked with editing the piece, practically overnight. From start to finish it took around 36 hours to complete the video. It’s not perfect, but I believe it conveys a powerful message.
Dodge never ran the campaign.
Steve Angello, most notable for being 1/3 of the super-group Swedish House Mafia, DJed a set at Quincy’s Ocean Club at Marina Bay. This video is a recap of that wild night, where nothing but SIZE mattered. Straying away from traditional DJ show recap videos, the effects-laden opening sets the tone for what felt like another world driven by a nonstop beat. Think of it as a last communication with mankind. I used Adobe software for the edit and effects, while Magic Bullet plugins handled the grade.
Truck, meet Sports Illustrated swimsuit model. Swimsuit model, meet truck. Add a Hawaiian beach and some original dubstep and you have the feature video of the 2012 RAM Laramie Limited. It showcases a highly stylized look that matches the principal web photography, as well as subtle visual effects. As an added bonus, it ran as a 60-second broadcast commercial in Puerto Rico.
To promote the New Balance 990 shoe, we gave audiences an inside look into its creation. This regional broadcast spot takes place at a NB factory in Maine. What we found there was a powerful connection between a brand and its long-standing employees. As the editor, it was my job to bring out the humanity in the local brand and connect it back to their heritage 990 sneaker.
Bertucci’s, an Italian restaurant chain in the Northeast region, was in trouble. They were dated and losing business to artisanal alternatives, an afterthought for millenials. SapientNitro was hired to inject new life into the aging brand, make it youth-friendly and instill the values of sharing and craftsmanship. “Anthem”, along with seven other spots, were regionally aired on CBS, ABC, AMC, NESN, HGTV and 15 other networks. I was the editor on all eight spots. They were my first commercials.
You can watch this spot along with additional content here: Bertucci’s YouTube Channel
An internal video created for the Fidelity UXD team in 2012. We wanted to showcase Fidelity’s forward thinking attitude by watching the project’s development in reverse. From shooting to final export, it took four to five days to complete. The music is “Azure” by Paul Kalkbrenner.
One of twelve short films created for the Chrysler Commercial Vehicles website. Each video highlights an individual who exemplified hard work and a dedication to their truck, van, SUV or Jeep. These were real people with real businesses and real needs and the trick was finding a balance between profile piece and auto advertisement. In this episode, we look into the life of Dodge-owner Rebecca Wilson and her upscale dog hotel, Urban Hound.
FESTIVALS & AWARDS / 2012
If someone asks you to shoot and edit a video in 24 hours, there’s always a level of skepticism and fear. At AdobeMAX 2013, SapientNitro developed and ran the Battle of the Hands tournament while simultaneously promoting their ability to generate content on a very short timeline. In this case, 24 hours. With the help of Adobe Premiere, my editing partner Joe and a whole lot of Red Bull, we completed the edit, mix and color correction of this wrap-up video. It’s not super polished, but that wasn’t the point. We wanted to create an experience and tell its story in an impossible timeframe.
FESTIVALS & AWARDS / 2013