Dodge was looking for a new and innovative campaign for the release of the 2013 Dodge Dart. Myself and a small team of co-workers at SapientNitro created a manifesto to capture the tone of the “Dart On” campaign. We scoured the Internet for footage and I was tasked with editing the piece, practically overnight. From start to finish it took around 36 hours to complete the video. It’s not perfect, but I believe it conveys a powerful message.
Dodge never ran the campaign.
An internal video created for the Fidelity UXD team in 2012. We wanted to showcase Fidelity’s forward thinking attitude by watching the project’s development in reverse. From shooting to final export, it took four to five days to complete. The music is “Azure” by Paul Kalkbrenner.